Who we are

4.5 is a trend and luxury branding boutique agency. It’s led by Rita Nakouzi who has over 15 years of trend research, marketing and PR strategy experience.

Rita specializes in working with luxury clients on projects in beauty, digital, brand development and retail environments. 

The goal of 4.5 is to work with our clients to help them filter through all the information around them to find the trends that are key to their brand DNA.

The team has worked on diverse projects crossing all sectors of design and brand development from working on creating new brand strategies, inspiration for seasonal collections up to two years in advance, to identifying consumer groups, and building brand identity.