4.5 is a trend and luxury branding boutique agency.
It’s led by Rita Nakouzi who has over 15 years of trend research, marketing and PR strategy experience. Rita specializes in working with luxury clients on projects in beauty, digital, brand development and retail environments.
The team has worked on diverse projects crossing all sectors of design and brand development from working on creating new brand strategies, inspiration for seasonal collections up to two years in advance, to identifying consumer groups, and building brand identity.
"My line is childlike but not childish. It is very difficult to get that quality you need to project yourself into the child’s line. It has to be felt".
Trends are not a one size fits all. Our approach is to start with understanding our client and their brand and analyzing what ideas in the marketplace makes sense to our client’s vision and goals.
We work with luxury brands on the development on strategies from building digital campaigns for product launches, to wanting to find the white space to enter a category or marketing a new product or product line.
We work with agencies and brands to develop concepts for seasonal inspirations for design team to work with that include a marketing report that explains the inception of the concepts and consumer insights.